Effective Date: April 1, 2019
Preferred Hospitality, Inc., managing group of Market Broiler and MB Grille restaurants,
is committed to safeguarding your privacy. We take your privacy seriously. This Privacy
Policy (“Policy”) describes how Preferred Hospitality, Inc. and its affiliates, collect, use
and disclose personal information of customers who use our services and websites,
including, without limitation, marketbroiler.com, our mobile websites, social networking
or other interactive media sites, other online or mobile services, and any other platforms that link to this Policy (each, a “Site,” and collectively, the “Sites”), or provide us with information on site at one of our restaurants. This Policy does not apply to third party websites and services.
By using the Site, you agree to the terms of this Policy. If you do not agree with the
terms of this Policy, do not use the Site. Your access of the Site for the limited and
exclusive purpose of reviewing this Policy does not constitute your acceptance of this
Policy unless you make any further access or use of our Site.
Preferred Hospitality, Inc. utilizes Zenreach, Inc. to collect, store and manage customer information.
manage their own Wi-Fi service and to understand and communicate with their
1. Information we receive from or on behalf of our clients, such as the email addresses
their customers supply when signing up for Wi-Fi or visiting our clients' websites, as well as certain information collected in connection with the Wi-Fi routers; and
2. Information collected from visitors to Zenreach's own website, zenreach.com.
Each of those two categories has its own section below. Following those sections is a
third section containing general information about our privacy practices, as well as your
address our clients' own privacy practices.
1. Privacy Practices for Information We Receive From or On Behalf of Our Clients
Information Collected In an expanding number of cities, we provide our clients (restaurants, stores and other businesses) with wireless routers that let them share their Internet connection with people around their location. Like all Wi-Fi routers, ours receive the unique MAC address of nearby wireless devices, such as smartphones. We keep a record of these MAC addresses and the Wi-Fi routers they are near, absent a legal constraint or an applicable opt-out. To sign up to use the Internet connection though a client's Wi-Fi, a person must (1) submit basic contact information, such as an email address or mobile phone number, and (2) agree to terms and privacy practices. The user may choose to enter additional information, such as their month and day of birth.
After a user signs up, we associate their email address and other personal information
with their device's MAC address and with any location history we may previously have
gathered (or later gather) for that device's MAC address. Later, when the user's device
returns to this client location or enters the Wi-Fi range of another Zenreach router (of
any Zenreach client), we automatically recognize the device and record the visit in our
record for that device, unless the user has opted out (as described in detail below). We
also may record information about whether and when the individual used the Internet,
but Zenreach does not review or record the actual Wi-Fi traffic (such as the content of
emails sent through the Wi-Fi or the URLs of web pages visited).
In some cases, we may operate a portion of our client's website, such as when we
manage an email list sign-up form for them (in addition to or instead of the Wi-Fi-based
signup form). On our clients' websites, and in the signup and login pages for our Wi-Fi,
web beacons, and other automated technologies to collect information about the
computers or other devices used to access the Wi-Fi. As described further below, we
may collect and analyze information such as browser type, ISP, operating system,
access time, IP address, device type, unique device identifiers, and the web pages from
which visitors arrive at the website.
In addition to the above, our clients may provide us with personal information (usually
about their current and potential customers), such as customer contact or point-of-sale
information. We also collect information from third-party sources (such as social
networking platforms). We may enhance the data we receive from or on behalf of a
particular client with data that we receive from other data sources or that we have
inferred or modeled ourselves.
Cookies and Other Technologies:
other technologies that help us better understand user behavior, personalize
preferences, perform research and analytics, and improve the products and services we
provide. We or our third-party service providers also may use certain of these
technologies in emails to end users, to help us track email response rates, identify when
our emails are viewed, and track whether our emails are forwarded. You can choose to
accept or decline certain cookies. Most web browsers automatically accept cookies, but
your browser may allow you to modify your browser settings to decline certain cookies if you prefer. If you disable cookies, you may be prevented from accessing or taking full
advantage of the Wi-Fi or our clients' websites.
We may use third-party web analytics services, such as those of Google Analytics.
Policy to help us analyze how users use our website and Wi-Fi. The information
collected by the technology will be disclosed to or collected directly by these service
providers. To prevent Google Analytics from using information for analytics, a user may
install the Google Analytics Opt-Out Browser Add-on by clicking here.
other device to collect information about your access to or use of our client's website or
Wi-Fi to (i) inform, optimize, and serve marketing content based on your access to or
use of a website or Wi-Fi and (ii) report how our marketing content impressions, other
uses of marketing services, and interactions with these marketing impressions and
marketing services are related to visits to our establishment(s), access to, or use of
websites or Wi-Fi. We may also allow other third parties (e.g., ad networks and ad
servers such as Google Analytics, DoubleClick and others) to serve tailored marketing
to you through our clients' websites or Wi-Fi, and to access their own cookies or other
tracking technologies on your computer, mobile phone, or other device you use to
access the Wi-Fi. We neither have access to, nor does this Policy govern, the use of
cookies or other tracking technologies that may be placed on your computer, mobile
phone, or other device by non-affiliated, third-party ad technology, ad servers, ad
networks or any other non-affiliated third parties. Those parties that use these
technologies may offer you a way to opt out of targeted advertising as described below.
Cookies may be associated with de-identified data linked to or derived from data you
voluntarily have submitted to us (e.g., your email address) that we may share with a
service provider in hashed, non-human readable form.
If you are interested in more information about tailored browser advertising and how you can generally control certain cookies from being put on your device to deliver tailored advertising, you may visit the Network Advertising Initiative's Consumer Opt-Out Link, the Digital Advertising Alliance's Consumer Opt-Out Link or the European Interactive Digital Advertising Alliance Opt-Out Link to opt out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that you will still receive advertising content even if you opt out of tailored advertising. Also, we do not control the four opt-out links above and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browser is configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your opt-out may no longer be effective. Additional information is available on the websites accessible by the above links.
Uses of Information
We use the information described above (sometimes in combination with other information we obtain) for the following purposes:
● To help clients administer their Wi-Fi networks and contact lists
● To help clients learn more about their current and prospective customers, and to
assist them (or others) in identifying trends, inferences, affinities or patterns
among customers or prospective customers (whether those customers are
identified, de-identified or aggregated)
● To help clients with communications and marketing (such as content
recommendations and optimization, ad targeting, and other promotional
● To facilitate surveys and other business processes
● To create aggregate or de-identified information, or to correlate likely identities
over time and across platforms
● For compliance with law, fraud prevention, risk mitigation, resolution of disputes,
enforcement of legal terms, and similar purposes
● To otherwise analyze, improve and provide products and services
● For other purposes requested or authorized by our clients
2. Privacy Practices for Information We Collect on Our Own Websites
We collect information, including when you provide information directly to us and when
we passively collect information from you.
Visitors to our website may submit contact information, such as their name, address,
email address and phone number, as well as information required to make payments to
us. They also may submit information about their business.
Job applicants on our site may submit their employment details and other information
typically found in résumés. On a strictly voluntary basis, job applicants can also submit
responses to certain demographic and life-history questions that we ask for equal
employment compliance purposes.
Section 1 above describes the collection of various types of information from website
visitors using automated technologies (such as cookies). On our website, we and our
third-party providers may collect the same sorts of information, using the same sorts of
automated technologies, for the same sorts of purposes, and with the same opt-out
Uses of Information
We use the information collected on our website (sometimes in combination with other
information we obtain) for the following purposes:
● To communicate with current and prospective clients, including for marketing and
promotional purposes (for example, by using cookies and other technologies
described above to target or retarget ads and offers to our own customers when
they browse the internet)
● To facilitate surveys and other business processes
● To create aggregate or de-identified information
● For compliance with law, fraud prevention, risk mitigation, and similar purposes
● To otherwise analyze, improve and provide products and servicesIn the case of
job applications, to evaluate candidates for possible employment or for related
employment compliance purposes
● Other purposes for which the individual provided it
3. Additional Information about Privacy Practices
Disclosures of Information
We disclose information as described below:
To Our Clients.
When we collect information for or on behalf of a client, we may share
that information with that client and with other clients to help our clients learn more
about their current and prospective customers, and to assist them (or others) in
identifying trends, inferences, affinities or patterns among customers or prospective
customers (whether those customers are identified, de-identified or aggregated). We
also share such data among our clients to assist them in communications and
marketing activities (such as to provide content recommendations and optimization, ad
targeting, and other promotional activities to you).
Affiliates. We may share information with our affiliates.
To Agents & Contractors.
We may share information with third parties that help us
operate our business and provide our services, such as contractors that provide us with
technology, services, data or content (e.g., a hosting provider). For example, to receive
more details about the individuals whose contact information we receive, we may share
the information with FullContact, which handles the information pursuant to its privacy
policy ( and terms (
For Legal Reasons.
We may share information when we believe that doing so is
appropriate to comply with the law; enforce or apply our agreements; or protect the
rights, property, or safety of Zenreach, our clients, our employees, or others. This may
include exchanging information with other companies and organizations for fraud
protection and credit risk reduction.
Changes in the Structure or Ownership of the Company or its Assets. We may transfer
the information we hold in the event we sell or transfer all or a portion of our business or assets (such as in connection with a merger, acquisition, reorganization, dissolution or liquidation) or take steps in anticipation of such a transaction.
Direct Collection by Third Parties.
Aggregated or De-identified Information.
We may share aggregated or de-identified data without restriction. At a Client's Request. At the request of a client, we may also make additional disclosures of information we hold for that client. Consent or Legal Permission. We may engage in additional sharing of information with the consent of the individual to whom it pertains or when otherwise permitted by law.
Opt-out and Privacy Rights
To opt out of our use of your device's MAC address for marketing purposes, please
email . If you opt out, we also will refrain from using the list of
locations where our Wi-Fi routers detect your device for marketing purposes. However,
you will not be able to use most or all of Zenreach clients' Wi-Fi if you opt out.
Alternatively, you may deactivate your device's Wi-Fi, which will prevent our further
collection of your device's MAC address.
For information about opt-out options relating to data collected using cookies and other
automated technologies (e.g., for analytics and advertising), please review the
The law of your country you may give you additional rights to access, correct, update or
delete certain personal information we hold about you. Your country may also give you
additional rights to object to our processing of your personal information or to withdraw
your consent to our processing of your information. You may contact us at
to make those requests or for help with the MAC address opt-out described above.
California Do-Not-Track Disclosure
We do not currently recognize or respond to browser-initiated Do-Not-Track signals, as
the Internet industry is currently still working on Do-Not-Track standards,
implementations and solutions.
California Privacy Rights
California law permits users who are California residents to request and obtain from us
once a year, free of charge, a list of the third parties to whom we have disclosed their
personal information (if any) for their direct marketing purposes in the prior calendar
year, as well as the type of personal information disclosed to those parties. If you would
like to make such a request, please contact us using the information provided below.
If you believe that any child under 13 has provided us with any personal information, we
ask that the parent or guardian of that child contact us to ensure that such information is deleted from our files. We also will honor similar requests from parents and guardians in jurisdictions where the age threshold provided by law is higher.
include the effective date of the update.
contact our Privacy Officer at
You also may write to our
Privacy Officer at:
1 Letterman Dr Bldg C, Ste 3500
San Francisco CA, 94129.