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Rodney K. Couch
 President
Rodney Couch is president of Market Broiler Management Inc., the managing
entity for Market Broiler Restaurants and Provider Contract Foodservice.
A resident of Riverside, California, Rodney was born, raised and schooled
in Southern California. He is a graduate of Biola University’s
BOLD program. His B.S. in Organizational Leadership brings added knowledge
and
strength to all his endeavors.
His restaurant career began at the age of 15, as a dishwasher for C&C
Corporation. He worked continuously in numerous positions for various
restaurant concepts until the age of 19.
At the ripe age of 19 he landed a job with the Seafood Broiler Restaurants,
where after a period of management training, Rodney was appointed General
Manager of their City of Industry location. Shortly thereafter, Rodney
was awarded as one of the top sales performers of the chain, and was
promoted to “opening” General Manager. With his new title, he took on
the role of training, mentoring, and developing of all new managers & locations
for the Seafood Broiler concept into a new market, San Diego and Northern
California.
In 1988, the 28-unit Seafood Broiler chain was sold to Red Lobster (of
Darden Industries) by the French company, ACCOR.
Red Lobster offered Rodney a position in management, but he declined,
determined instead to build his own business. He chose to partner with
an entrepreneur,
Joseph Pitruzzello, in a local Italian restaurant in Riverside. Rodney was
able to add to his restaurant knowledge, by experiencing life through
the eyes of an independent owner.
Soon he was becoming restless — his real dream was to own & operate
his own business. He drafted a business plan and with the support of
his family and a collection of former key executives from Seafood Broiler,
Rodney was able to compile both the financial contributions and advisory
capabilities to launch the new Market Broiler Restaurant.
Mr. Couch opened his first Market Broiler Restaurant in 1989, a seafood
restaurant that has earned the crown of “Best for Seafood” eleven
years running. The chain has enjoyed great success and continues to thrive,
operating six restaurants throughout California.
The contract foodservice division ”Provider” was started in
2002 and aim’s to be the foodservice company of choice in the Inland
Empire. Bringing to the table new ideas, site designs and truly appetizing
menu offerings, was an innovation to an industry that has been often burdened
with the notion of being “institutional” in nature. As you
will see, our foodservice sites shatter the myth that contract food has
to be boring.
With nearly 15 years of success to his credit, Rodney Couch would like
to accelerate the growth of both his concepts, vowing to never compromise
superior quality and service that has become the foundational cornerstones
of the Market Broiler concepts today.
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